6 Copywriting Tips for Affiliate Marketing Newbies

Copywriting is the one skill that all affiliate marketing newbies should learn. As an affiliate marketer you communicate through words and if those words aren’t effectively conveying your message, then you’re in for a long, bumpy and unproductive ride.

Here are a few copywriting tips to help you get started writing in a way to get the right attention:

1. Know your target market. Good copywriters know exactly who they’re writing for – and to – before starting. They speak directly to ONE person and keep that same person in mind at all times. If you try to reach too many people with your copy you’ll end up missing your target altogether and even worse not reach anyone at all. Decide exactly who you’re writing your copy for and stick to it.

2. Use headlines that intrigue. Use clear headlines throughout your copy to guide the reader. Your main headline should be in bold and large letters to grab the readerís attention. It is often the headline which can either make or break your copy. Use a benefit-focused headline, which explains in powerful detail how you can help solve the customerís problem. Then use sub-headlines throughout the copy to keep the reader intrigued so they will keep reading.

3. Don’t use big words. Online writing is different from the writing you did in English class. Throw out the text book and forget all those rules your teacher taught you. Online writing is casual and should convey emotion and a clear purpose. Speak to the reader as though you’re sitting down with them, chatting over a cup of coffee. Avoid big words and long adjectives like the plague or risk boring (and losing) your prospects.

4. Be persuasive. You may love your product thatís great but you’re biased. Your customers want to hear about unbiased people who have used your product. Include customer testimonials, if you have them. Remember that not just any testimonial will do – the more information you can include the better. Try to include the person’s full name, city, state, website URL and if possible a picture of that person. A video or even audio testimonial is better yet. The more information your testimonial includes the more persuasive and believable it will be.

5. It’s not about you. In fact, it’s not about you at all. Effective copywriting is concerned with and focused on the needs of the customer. This is a big first lesson for affiliate marketing newbies. The writer doesn’t really matter! Of course, you may want to add a little personal information about yourself in order to build a connection with the reader and explain why they should trust you, but even in this case it’s all about what you can do for them. Go through your copy, does it contain a lot about what you think, then it’s time for a serious re-write. Your writing should always be about the customer and the benefits to them.

6. Don’t forget the call. The call to action that is. You must guide your readers and tell them exactly what you want them to do. If you want them to click over and purchase your weight loss product, then say so and say it in a clear way that promotes all the benefits of your products. For example “Click here to learn how you can lose those last 10 pounds and keep them off for good”. Be precise in your wording and always include a call to action that leaves the reader with no doubt as to what to do next.

If you follow these 6 tips, you’ll find that you can have success at copywriting – even as an affiliate marketing newbie.